BRITISH STRAW COMPANY

With eco-consciousness more and more prevalent, it seems plastic straws have become public enemy #1. Busy building a packaging company in the U.K., some colleagues tasked me with creating a brand that they could get into the fast growing paper straw business. Armed with only the name, British Straw Company, I was charged with researching the market to determine how to best position a British made alternative to the usual drinking straw.

In an industry that’s often quite serious, the key to me was building an eco-friendly brand, with a deliberately emphasis on “friendly.” Fully embracing their roots and the factory’s Wales, U.K. location, I worked hard to create a folklore that could create intrigue, while still establishing the company as a credible player.

I took up the challenge of creating the brand from it’s inception, working on the concept, design aesthetic, logo and brand identity, through to the package design and marketing. The British Straw Company will hit shelves in the U.K. soon!

See more at BritishStraw.Co!